Privacy policy

 

Last updated: November 1, 2026


Welcome to Bohelle.com, an online store specializing in wedding dresses, formal dresses, bridal accessories, and wedding-related products.


Bohelle is a brand operated by RINZAKA LLC, a limited liability company registered in the State of New Mexico, United States.


We are committed to protecting your personal information and respecting your privacy.


This Privacy Policy explains how we collect, use, store, protect, and disclose your personal information when you visit our website at bohelle.com, make a purchase, use our Services, or otherwise communicate with us.


Our online store is powered by Shopify, which enables us to offer our products, process orders, and provide a secure shopping experience.


This Privacy Policy is intended to comply with applicable United States federal and state privacy and consumer protection laws, including relevant provisions of the California Consumer Privacy Act (CCPA), as amended by the California Privacy Rights Act (CPRA), where applicable.


Additional privacy rights may apply depending on your state or country of residence.


In the event of a conflict between our Terms of Service and this Privacy Policy regarding the collection, use, or disclosure of personal information, this Privacy Policy will govern those matters, subject to applicable law.



1. Who Is Responsible for Your Personal Information?


The business responsible for the personal information collected and processed in connection with Bohelle.com is:


Legal Business Name: RINZAKA LLC


Trade Name: Bohelle


Business Address: 2585 S Broadway St #177, Truth or Consequences, NM 87901, United States


Website: bohelle.com


Contact Email: contact@bohelle.com


RINZAKA LLC determines the purposes and methods of processing personal information in connection with its business activities, except where third-party service providers, including Shopify, independently determine certain processing purposes.


You can also review our Legal Notice and Contact Information for additional business details.



2. Personal Information We Collect


Personal information generally refers to information that identifies, relates to, describes, or can reasonably be associated with an individual or household, as defined by applicable law.


Depending on how you interact with our website and Services, we may collect or process the following categories of information:


  • Personal Identifiers and Contact Information: First name, last name, email address, telephone number, billing address, shipping address, and other contact details.
  • Order and Transaction Information: Products purchased, quantities, prices, payment amounts, order history, delivery information, returns, exchanges, refunds, and related transactions.
  • Payment Information: Payment method, transaction details, payment confirmations, and information necessary to process and secure payments. Payment card information may be collected and processed directly by Shopify or our payment service providers.
  • Customer Account Information: Account identifiers, login credentials, preferences, settings, and interactions with our store, where customer accounts are available.
  • Custom-Made Product Information: Body measurements, clothing sizes, fit preferences, dress specifications, customization requests, and other details needed to manufacture made-to-measure wedding dresses or personalized products.
  • Photographs and Documents: Photos, alteration receipts, supporting documents, and other materials you voluntarily provide in connection with an order, customization request, return, or customer service inquiry.
  • Customer Communications: Emails, messages, inquiries, complaints, support requests, and other communications with our customer service team.
  • Device and Technical Information: IP address, browser type, device type, operating system, device identifiers, network connection information, and other technical data.
  • Internet and Browsing Activity: Pages visited, products viewed, interactions with our website, items added to shopping carts, and information collected through cookies and similar technologies.
  • Preferences and Inferences: Shopping preferences, product interests, and recommendations that may be derived from your interactions with our Services.


We seek to limit the collection of personal information to what is reasonably necessary for the purposes described in this Privacy Policy.


Certain information is required to process purchases and fulfill orders. If you do not provide the information necessary to complete a transaction, we may be unable to process your purchase or deliver your products.


Optional information, including certain shopping preferences and marketing-related information, is generally not required to complete an order.


Some information, including body measurements or photographs voluntarily provided for personalized orders, may require additional protection depending on its nature and applicable privacy laws.



3. Sources of Personal Information


We may collect personal information from the following sources:


  • Directly From You: When you place an order, create an account, complete a form, provide body measurements, request a customized product, or contact our customer service team.
  • Automatically Through Our Website: When you browse our store or interact with our Services, including through cookies, analytics tools, pixels, and similar technologies, subject to applicable privacy requirements and your available choices.
  • From Service Providers: Including payment processors, shipping carriers, fulfillment partners, and other companies assisting with the processing of your orders.
  • From Business and Marketing Partners: Where permitted by applicable law and relevant to providing, improving, or promoting our Services.



4. How and Why We Use Your Personal Information


We use personal information for legitimate business and commercial purposes, including providing our Services, processing transactions, improving the customer experience, and complying with applicable legal obligations.


The specific purposes for which we process personal information are described below.


Order Processing and Contract Fulfillment


We use personal information to process purchases, receive payments, manufacture ordered products, arrange shipping, manage returns and exchanges, and provide order tracking and delivery updates.


For customized or made-to-measure dresses, we also use the measurements, specifications, and instructions you provide to manufacture products according to your individual requirements.


These processing activities are necessary to provide the products and Services you request and fulfill our contractual obligations.



Customer Service and Support


We use your personal information to respond to questions, assist with purchases, investigate complaints, resolve issues, and provide customer support.


This may include reviewing order information, photographs, measurements, delivery records, and correspondence relevant to your inquiry.



Marketing and Promotional Communications


We may use certain personal information to send communications about our products, new collections, special offers, bridal inspiration, and other promotional content.


Marketing communications are sent in accordance with applicable laws, including consent requirements where applicable.


You can unsubscribe from promotional emails at any time by using the unsubscribe link included in our messages or by contacting us directly.


Unsubscribing from marketing messages will not prevent us from sending essential transactional communications, including order confirmations, delivery updates, and customer service responses.



Improving Our Online Store


We may analyze website activity to improve our store's functionality, accessibility, usability, content, product selection, and overall shopping experience.


This may include reviewing aggregated shopping trends, website performance, customer interactions, and product engagement.



Advertising and Personalization


Where applicable features are enabled, we may use information about your interactions with our website to recommend relevant products, measure advertising performance, and display advertisements on our website or third-party platforms.


Certain advertising activities may involve sharing identifiers or browsing activity with advertising partners or Shopify for personalized advertising purposes.


Depending on applicable state privacy laws, these activities may be considered the "sale" or "sharing" of personal information or "targeted advertising," even when no personal information is exchanged for money.


Where required by law, we provide applicable privacy choices and mechanisms to opt out of such activities.



Security and Fraud Prevention


We use personal information to secure transactions, protect customer accounts, prevent fraudulent payments, detect suspicious activity, and maintain the security of our Services.


We may also process information to investigate unauthorized transactions, attempted fraud, or other activities that could harm our customers or our business.



Legal, Tax, and Accounting Obligations


We may retain and process personal information to meet applicable legal, tax, accounting, regulatory, and administrative obligations.


This includes maintaining transaction records, responding to lawful requests, managing disputes, and protecting our legal rights.



5. How We Disclose Personal Information


To operate our business, we may disclose personal information to service providers, business partners, and other third parties when reasonably necessary to provide our Services or fulfill applicable legal obligations.


Recipients may include:


  • Shopify: Website hosting, store operations, checkout services, customer account features, fraud prevention, and other services provided through the Shopify platform.
  • Payment Service Providers: Processing payments, issuing refunds, securing transactions, and preventing payment fraud.
  • Shipping Carriers and Logistics Partners: Preparing, shipping, tracking, and delivering orders.
  • Dress Manufacturers and Suppliers: Producing wedding dresses and customized items using the necessary measurements, clothing sizes, design preferences, and order specifications.
  • Technology Service Providers: Website maintenance, technical support, data storage, information security, and infrastructure services.
  • Marketing and Analytics Partners: Website performance measurement, marketing campaigns, advertising analytics, and personalized advertising, subject to applicable privacy laws and customer choices.
  • Government Authorities and Legal Entities: When disclosure is required by applicable law, lawful government requests, court orders, or legal proceedings.


We seek to limit disclosures to the information reasonably necessary for each recipient to perform the relevant services.


Where third parties process information on our behalf, we seek to establish appropriate contractual and security protections consistent with applicable law.


We do not operate a business based on directly selling customer contact lists. However, some advertising or data-sharing activities may fall within the legal definitions of "sale," "sharing," or "targeted advertising" under certain state privacy laws.


Such activities may be subject to applicable privacy rights, including the right to opt out where required by law.



6. Our Relationship with Shopify


Our online store is hosted by Shopify, which collects and processes certain personal information when you browse our website, use its features, or make a purchase.


Information submitted through our Services may be transferred to Shopify and its service providers, including providers located outside your state or country of residence.


When Shopify Network Intelligence and related Enhanced Services are enabled, Shopify may also use information about interactions with our store, other merchants, and Shopify to provide additional services.


These services may help improve shopping personalization, fraud detection, commercial performance, product recommendations, and advertising relevance.


For certain activities, Shopify may independently determine how personal information is processed and may act as an independent business or data controller under applicable privacy laws.


You can learn more by reviewing the Shopify Consumer Privacy Policy.


You may also visit the Shopify Privacy Portal to learn about privacy rights and choices relating to personal information processed by Shopify.


Where required by applicable law, privacy choices relating to advertising, tracking, or the sharing of personal information may be managed through the privacy controls available on our website.


Requests to opt out of certain Shopify advertising-related processing may also be submitted directly through Shopify's Privacy Portal.



7. Cookies and Similar Technologies


Our website uses cookies and similar technologies to operate essential functions, improve navigation, understand website performance, and, depending on available privacy choices, support personalized content and advertising.


The types of cookies and technologies that may be used include:


  • Essential Cookies: Necessary for shopping cart functionality, checkout, security, and other core features of our online store.
  • Analytics Cookies: Used to understand website traffic, measure engagement, and improve website performance.
  • Personalization Cookies: Used to remember certain preferences and provide a more relevant shopping experience.
  • Advertising Cookies: Used to measure advertising campaigns and, where applicable, provide advertisements based on shopping interests or online activity.


Depending on your state or country of residence, you may have the right to opt out of certain tracking or advertising-related activities or to withdraw previously provided consent.


Where applicable privacy controls are available on our website, you may use them to manage your preferences.


You may also configure your browser to block or delete cookies. Please note that disabling essential cookies may interfere with certain website functions, including shopping cart and checkout features.


Where consent is required by applicable law, non-essential tracking technologies will be subject to the relevant consent requirements.


Where required by applicable law and supported by our configured privacy tools, qualifying Global Privacy Control (GPC) signals will be treated as requests to opt out of applicable data sales, sharing, or targeted advertising for the relevant browser or device.


For more information about Global Privacy Control, please visit globalprivacycontrol.org.



8. Third-Party Websites and Services


Our website may contain links to websites, social media platforms, or online services operated by third parties.


When you access third-party websites, their own privacy policies and terms of service may apply.


We encourage you to review those policies before providing personal information.


We do not control the privacy practices of third-party websites and cannot guarantee their security, accuracy, availability, or reliability.


The inclusion of links to third-party services does not necessarily constitute an endorsement of those services or their operators.



9. Children's Privacy


Our online store is intended for a general adult audience and is not specifically directed toward children under the age of 13.


We do not knowingly collect personal information from children under 13 in violation of the Children's Online Privacy Protection Act (COPPA) or other applicable laws.


If you are a parent or legal guardian and believe that a child has provided us with personal information without appropriate authorization, please contact us at contact@bohelle.com.


We will review your request and take appropriate action, including deleting the relevant information where required by law.


As of the effective date of this Privacy Policy, we do not have actual knowledge that we sell or share personal information relating to individuals under 16 years of age, as those terms are defined under applicable privacy laws.



10. Security and Retention of Personal Information


We implement reasonable technical and organizational measures designed to protect personal information against unauthorized access, disclosure, alteration, loss, or destruction.


We also rely on security features provided by Shopify and our technology service providers.


However, no information system or internet transmission method can guarantee absolute security.


We retain personal information for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy or to comply with applicable legal obligations.


Retention periods are determined based on the following criteria:


  • Order and Billing Information: Retained as necessary to fulfill purchases, process related requests, maintain business records, and comply with applicable tax, accounting, or legal requirements.
  • Customer Account Information: Retained for as long as necessary to operate the account and, where applicable, for additional periods required by law.
  • Customer Service Information: Retained as necessary to respond to inquiries, resolve complaints, and establish or defend legal claims.
  • Body Measurements and Customization Information: Retained as necessary for product manufacturing, alterations, customer support, and the handling of related claims, subject to applicable legal obligations.
  • Marketing Information: Retained for as long as reasonably necessary for the relevant marketing purposes and in accordance with applicable laws, unless you unsubscribe or exercise an applicable privacy right.
  • Cookies and Tracking Information: Retained according to the purpose of each technology, applicable retention settings, and relevant legal requirements.


When personal information is no longer reasonably necessary, we take appropriate steps to delete, anonymize, or securely retain it where continued retention is legally required or permitted.


Where applicable law requires specific retention disclosures or limits, those requirements take precedence.



11. Your Privacy Rights


Depending on your state or country of residence, you may have certain rights concerning your personal information under applicable privacy laws.


These rights may vary by jurisdiction and may be subject to legal exceptions or verification requirements.


Where applicable, your rights may include:


  • Right to Know and Access: You may request information about the categories or specific pieces of personal information we have collected about you, subject to applicable law.
  • Right to Correction: You may request the correction of inaccurate personal information we maintain about you.
  • Right to Deletion: You may request the deletion of certain personal information, subject to applicable legal exceptions.
  • Right to Data Portability: You may request a copy of certain personal information in a portable and readily usable format, where required by applicable law.
  • Right to Opt Out of Sale or Sharing: You may have the right to opt out of activities legally defined as the sale or sharing of personal information.
  • Right to Opt Out of Targeted Advertising: Depending on your state of residence, you may have the right to opt out of the processing of your personal information for targeted advertising.
  • Right to Limit Certain Uses of Sensitive Personal Information: Where applicable law provides this right, you may request limitations on certain uses or disclosures of sensitive personal information.
  • Right to Withdraw Consent: Where processing is based on your consent, you may withdraw that consent, subject to applicable law.
  • Right to Non-Discrimination: We will not unlawfully discriminate against you for exercising your applicable privacy rights.
  • Right to Appeal: In certain states, you may have the right to appeal a decision regarding a privacy rights request.


Some rights may be limited when retaining or processing information is necessary to comply with legal requirements, complete a transaction, prevent fraud, protect security, or establish or defend legal claims.



California Privacy Rights


California residents may have additional privacy rights under the California Consumer Privacy Act (CCPA), as amended by the California Privacy Rights Act (CPRA), where those laws apply to our business.


These rights may include access to personal information, correction, deletion, portability, and the ability to opt out of the sale or sharing of personal information.


California residents may also have the right to limit certain uses or disclosures of sensitive personal information when applicable statutory conditions are met.


The categories of personal information we may collect, the purposes for which we use them, the sources from which we obtain them, and the categories of recipients to whom we disclose information are described in Sections 2 through 6 of this Privacy Policy.


Our retention criteria are described in Section 10.


Depending on the features enabled for our store, certain advertising-related disclosures may constitute "sharing" or "selling" under California law even where no monetary payment is exchanged for the information.


Where California privacy laws apply, we will honor applicable consumer rights and opt-out requests in accordance with those requirements.



Privacy Rights in Other US States


Residents of other states with applicable comprehensive consumer privacy laws may also have rights regarding the collection, processing, correction, deletion, disclosure, or use of their personal information.


These rights may include the ability to opt out of targeted advertising, certain data sales, or other processing activities covered by applicable state law.


We will review and respond to eligible privacy requests in accordance with the laws that apply to our business and the requesting individual.



Privacy Rights for European and United Kingdom Residents


If you reside in the European Economic Area (EEA) or the United Kingdom, additional rights may apply under the General Data Protection Regulation (GDPR), the UK GDPR, or other applicable data protection laws.


Where these laws apply, you may have the right to access, correct, delete, restrict, or object to certain processing of your personal information, as well as the right to data portability.


You may also withdraw consent where processing is based on consent and lodge a complaint with an appropriate supervisory authority.


Where required by applicable European data protection laws, processing is conducted on an appropriate legal basis, including contract performance, compliance with legal obligations, legitimate interests, or consent, depending on the purpose.


These rights are subject to applicable legal conditions and exceptions.



12. Marketing Preferences and Targeted Advertising


You may unsubscribe from promotional emails at any time by clicking the unsubscribe link included in our marketing messages.


Unsubscribing from promotional communications does not affect essential transactional messages related to your purchases, account, deliveries, or customer service inquiries.


Depending on your location and applicable privacy laws, you may also have the right to opt out of certain personal information disclosures, data sharing, or processing for targeted advertising.


To request that we stop processing or sharing your personal information for applicable targeted advertising purposes, please contact contact@bohelle.com with the subject line "Privacy Opt-Out Request".


Where available and applicable, you may also use the "Your Privacy Choices" or data-sharing opt-out feature provided through our website.


Qualifying Global Privacy Control (GPC) signals may also be recognized and processed through our configured privacy tools in jurisdictions where such recognition is required.


To learn more about Shopify's independent processing activities and available privacy choices, please visit the Shopify Privacy Portal.


We will review eligible opt-out requests and apply the appropriate privacy restrictions in accordance with applicable law.



13. International Data Transfers


Bohelle is operated by RINZAKA LLC, a company registered in the United States, and works with technical, commercial, manufacturing, and logistics partners that may operate in different countries.


Personal information may therefore be transferred to, stored in, or processed outside your state or country of residence.


These transfers may occur in connection with website hosting, order processing, payment services, personalized dress manufacturing, customer support, and international shipping.


Privacy and data protection laws in other countries may differ from those applicable in your place of residence.


Where international data transfers are subject to the GDPR, UK GDPR, or other applicable data protection laws, we seek to use legally recognized transfer mechanisms and appropriate safeguards.


Such mechanisms may include applicable adequacy decisions, the European Commission's Standard Contractual Clauses, or other legally permitted safeguards, depending on the circumstances.


We take reasonable steps to protect personal information transferred internationally in accordance with applicable legal requirements.


You may contact us to request further information about applicable international transfer safeguards, subject to legal limitations.



14. Privacy Complaints and Regulatory Authorities


If you believe that our processing of your personal information does not comply with applicable privacy laws, please contact us at contact@bohelle.com so we can review your concerns.


We will assess your complaint and seek to resolve it in accordance with applicable law.


Depending on your state of residence, you may also have the right to contact an appropriate state attorney general, privacy regulator, or other competent authority.


For California residents, information about California privacy rights is available from the California Privacy Protection Agency (CPPA).


You can visit its official website at cppa.ca.gov.


Depending on the nature of your concern, additional consumer protection information may be available from the Federal Trade Commission (FTC) at ftc.gov.


If you reside in the European Economic Area or the United Kingdom and the relevant data protection laws apply, you may also have the right to lodge a complaint with the competent data protection supervisory authority.


Information about European supervisory authorities is available through the European Data Protection Board.



15. Changes to This Privacy Policy


We may update this Privacy Policy periodically to reflect changes in our Services, business operations, technology providers, data processing activities, or applicable legal and regulatory requirements.


When changes are made, the revised Privacy Policy will be published on bohelle.com, and the "Last updated" date at the top of this page will be revised.


Where required by law, we will provide appropriate additional notice of material changes to our privacy practices.


We encourage you to review this Privacy Policy periodically to remain informed about how we collect, use, and protect your personal information.



16. Contact Us


If you have questions regarding this Privacy Policy, our personal information practices, or the exercise of your privacy rights, please contact:


Bohelle – RINZAKA LLC


Business Address: 2585 S Broadway St #177, Truth or Consequences, NM 87901, United States


Email: contact@bohelle.com


Website: bohelle.com


You may also review our Contact Information and Legal Notice.


For requests concerning your personal information, please include "Privacy Request" in the subject line of your email.


We may request additional information reasonably necessary to verify your identity or authority to submit a request, where permitted or required by applicable law.


You may also designate an authorized agent to submit certain requests on your behalf where permitted by law. We may require appropriate proof of authorization and verification of your identity.


We will review your request and respond within the timeframes required by applicable privacy laws.


Where applicable law provides a right to appeal a decision regarding your privacy request, you may submit an appeal by replying to our response or emailing contact@bohelle.com with the subject line "Privacy Request Appeal".